Consumer interest in clean ingredients has moved from the organic food aisle to a mainstream concern. Chik-fil-A asked Changing Tastes to assess their current and planned menu offerings and to develop a strategy to eliminate artificial coloring, flavoring, preservatives, and other additives. The ultimate goal of this strategy developed by Changing Tastes was to help Chick-fil-A maintain their position as the leading provider of food you can feel good about that’s made with real ingredients, and support their position as one of the nation’s most loved and fastest growing restaurant brands. Changing Tastes continues to advise Chik-fil-A on overall culinary strategy, animal welfare, and sustainable food.